Raw Milk for Retail: Producer, Consumer, and Veterinarian Perspectives
Document Type
Thesis
Degree Name
Master of Science (MS)
Department
Ag Science and Natural Resources
Date of Award
Fall 2025
Abstract
This study examines producers’, consumers’ and veterinarians’ attitudes and beliefs about raw milk consumption in Texas, as well as perceived benefits and risks associated with consuming raw milk. It is a qualitative multiple-case study approach using interviews with these individuals to collect data. The objectives of this study will be to identify Texas producers of raw milk for retail, as well as one or more of their customers, the primary care veterinarian for each producer selected for this study, and identify the motivations, concerns, and assurances associated with the production and consumption of raw milk for retail in Texas. There was a total of ten participants in this study. There were four producers, four consumers, and two veterinarians. This study has revealed the importance producers place on the health and maintenance of their herd, how consumers emphasize the importance of having a relationship with their producers, and how veterinarians emphasize the importance of testing and vaccinating raw milk for retail cows.
Advisor
Robert L Williams
Subject Categories
Agriculture | Life Sciences
Recommended Citation
Garcia, Alyssa, "Raw Milk for Retail: Producer, Consumer, and Veterinarian Perspectives" (2025). Electronic Theses & Dissertations. 1321.
https://lair.etamu.edu/etd/1321
